Through Michael Brito’s influence, I created a Pinterest account to see what the hype was all about. To no surprise, I found myself lost inside this Pinterest world where I could create virtual pinboards to collect images that represent who I am. Pinterest provides a visual representation of a person’s personality by showcasing images that they pin on these virtual “boards”.
He also explains differences between the different social listening platforms available including: Radian6, Lithium, and Meltwater Buzz.
Aside from that, he also showcases the options for social relationship management applications, and expresses the importance of real-time analytics and publishing efficiencies.