Meltwater Buzz

Using Social Technologies in Business – A Social Media Standpoint

Chapter 2 of Michael Britobook Smart Business, Social Business overlooks several options of social software that are beneficial to businesses.

He explains in detail the pros and cons of several outlets including collaboration tools such as Jive, SharePoint, and

He also explains differences between the different social listening platforms available including: Radian6, Lithium, and Meltwater Buzz.

Aside from that, he also showcases the options for social relationship management applications, and expresses the importance of real-time analytics and publishing efficiencies.