If you haven’t heard of digital influence, then you’re late to the party. Vendors such as Klout, Kred, and PeerIndex are tools that are used to measure your influence on the internet using certain algorithms to do so.
Brian Solis, Principle Analyst of the Altimeter Group released a report The Rise of Digital Influence which analyzes the technology that measures digital influence, and serves as a “How-To” guide for businesses when creating a digital influence strategy.
Do you believe it?
I believe that a leader’s (influencer) worth is not measured by the amount of followers that he or she has, but his or her ability to influence them. Hence: popularity ≠ influence.