Addicted to Social Media? HootSuite is for you.

HootSuite is an all-in-one social media dashboard that offers everything from scheduled tweeting, analytics, and project management.

It can serve the average social media consumer, or an employee of any business as a full fledged marketing tool.

There are so many other social media clients out there. Why is HootSuite the way to go?

On a very basic level, HootSuite can do everything that other clients can do from sending, receiving, re-tweeting, and scheduling tweets. On a much deeper level, HootSuite can organize “streams” to help you track keywords based on search with many different possibilities for filtering results.

Last Wednesday, my Social Business class at SJSU was very fortunate to have Kirsten Bailey (@6oz) of HootSuite to speak to us over a Skype call to teach us tips and tricks in using the social media client.

After hearing her speak, I was excited to log into my account and optimize my dashboard. Sadly, there are some things that you cannot do if you do not have a premium account.

Why go HootSuite Pro?

If you are addicted to social media, or work with social media for a living, this decision should be a no-brainer.

The free version only allows you to connect up to five social networking accounts (including Facebook fan pages, and private groups), two RSS feeds, and only gives you access to basic analytics.

With a HootSuite Pro account, you gain access to Google Analytics, Facebook Insights, Klout Scores, archiving, and the list goes on.

The best part about HootSuite Pro is that it is only $5.99 monthly, and you can try it out for 30 days before you commit to it.

“Hoo” uses HootSuite? (via hootsuite.com)

“HootSuite is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results”
Pete Cashmore, CEO, Mashable

“HootSuite not only makes managing accounts across team members more efficient, but also provides deep data to easily analyze and act on what works and what doesn’t”
-Patrick Starzan, VP of Marketing, Funny or Die

Summary

If you’re an average consumer, or a social media marketing analyst, HootSuite is the tool for you.

Share your blog feeds, schedule tweets (in bulk with the pro version), track your analytics, and grow your reach using the features available with HootSuite.

In short, HootSuite is much more than a Twitter client. It is a full fledged marketing tool that allows your organization to capitalize on every slice of information from your social media campaigns.

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