The Power of Pinterest

Through Michael Brito’s influence, I created a Pinterest account to see what the hype was all about. To no surprise, I found myself lost inside this Pinterest world where I could create virtual pinboards to collect images that represent who I am. Pinterest provides a visual representation of a person’s personality by showcasing images that they pin on these virtual “boards”.

With that idea alone, it isn’t surprising to know that Pinterest, this new social media service, has been one of the fastest growing networks in history.

Pinterest allows you to gather and “pin” images, ideas, or any kind of information to a virtual bulletin board in which you can share with other Pinterest users. This is the aspect that makes “pinning” on Pinterest so addicting.

But what are ways Pinterest can be used for your business? (via


  • Drive Traffic and New Leads: Especially if your product/service is particularly visual and appeals to women (currently the dominant user group), Pinterest can act as an interactive and appealing storefront. Artists, photographers, fashion designers, etc. have already started pinning with a passion! Here are some great examples of Pinterest Brand pages for inspiration.
  • SEO Benefit: Pinterest can help drive traffic to your blog posts or other visual elements of your website. This post from Search Engine Land gives tips on optimizing your pins to maximize your SEO benefit.
  • Infographics: Better than a slide show, infographics let you get a powerful sales message across in a captivating, yet quick manner.  Here’s a great infographic on Pinterest itself. This approach can be particularly powerful for business-to-business lead cultivation.
  • Market Research: Want to capture great qualitative data like customer profiles? Perhaps you want to get some feedback on a new style of product, or packaging, or website design? Use Pinterest to poll your customers or selectively invite a small group as a virtual focus group.
  • Contests: You can encourage participants to submit ideas, images and have everyone else “pin” to cast their vote. The whole process is fun and definitely engaging. Here’s an example from

Not convinced? View this image provided by TechCrunch

If this post hasn’t convinced you to create an account, I highly recommend checking out Pinterest to see what if has to offer you albeit for personal use, a small business, or a large organization.

It is taking me a while to get the hang of using Pinterest. I will continue to explore, pin, re-pin, and influence others on this fast growing social network.

Follow me at jprastrullo on Pinterest to find out about me!

Start pinning!


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