Take a look at this comprehensive social media strategy that a group of students and I put together at the end of Spring 2012.
You can find all of our contact information at the end of the slide deck.
Cheers!
Author: JP Rastrullo
Digital Influencers: Popularity Contest or Actionable Insights?
If you haven’t heard of digital influence, then you’re late to the party. Vendors such as Klout, Kred, and PeerIndex are tools that are used to measure your influence on the internet using certain algorithms to do so.
Brian Solis, Principle Analyst of the Altimeter Group released a report The Rise of Digital Influence which analyzes the technology that measures digital influence, and serves as a “How-To” guide for businesses when creating a digital influence strategy.
Do you believe it?
I believe that a leader’s (influencer) worth is not measured by the amount of followers that he or she has, but his or her ability to influence them. Hence: popularity ≠ influence.
How Fans Used Social Media to Make History for all Gamers
If you’re serious about video games, you’re serious about the time you spend putting into them. This same rule applies to the players of BioWare‘s Mass Effect trilogy.
The Mass Effect series is a really successful science fiction, action role playing game that was released in 2007. The games follow a player created character named Commander Shepard and his/her mission to save the galaxy from a race of mechanical beings known as Reapers.
Throughout the game, you are prompted to make ‘decisions’ that will ultimately lead up to a unique ending (based on the decisions you’ve made). Although, Mass Effect is different from other role playing series in that the character’s data you’ve created in previous games transfer over from game to game. This means all of the hours you’ve slaved over for your character really seemed worth it!
Was that the case for these die-hard fans of the Mass Effect series?
JP Rastrullo 